HOW DO TRADEMARK CONFLICTS ARISE?


Trademark conflicts arise when someone claims that he or she has a trademark or service mark, and that another person is using a word or device that "infringes" upon the claimant's mark.  Infringement occurs when someone uses the same mark for the same classification of goods, or a mark so similar that there is a likelihood of confusion.  Notice that there does not have to be proof of actual confusion -  only that there is a  likelihood of confusion.  A wrongful intent will be presumed where it is shown that the infringer knew of the protected mark, could have chosen another mark, and chose a mark confusingly similar to the protected work.  For example, a business owner who decides to use the name "McBagels" for his business was found to have infringed marks owned by McDonald's.  In that case, there was actual confusion, not just a likelihood of confusion.


Law Offices of Douglas Clark Hollmann


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